Founders

Cookie Society is a beloved bakery and dessert brand founded by Jeff and Marissa Allen, a dynamic husband and wife team driven by a shared passion for crafting irresistible treats. Marissa’s competitive spirit and love for baking fueled countless hours in the kitchen, where she meticulously tested and refined her recipes. With Jeff’s unwavering support and feedback from his NFL teammates, the couple committed to bringing their vision to life.

Their journey began with the sale of hundreds of cookie boxes online, culminating in the opening of their first brick-and-mortar location in Frisco, Texas, in 2020—right as the pandemic unfolded. Despite the challenges, Cookie Society thrived by leveraging third-party services, takeout orders, and e-commerce, earning recognition from major media outlets including *Rachael Ray Magazine*, *Oprah’s Favorite Things*, ESPN, CBS Sports, and *Good Morning America*, which propelled a remarkable 200% increase in growth and online sales.

Today, Cookie Society has expanded to multiple locations throughout the Dallas -Fort Worth Area ((DFW), including Frisco, Addison, Southlake, and Prosper, TX. Their offerings encompass e-commerce, catering, corporate gifting, and a soon-to-be-launched full-service cookie truck. Through continuous learning, mentorship, and adaptability, they’ve built a thriving business.

What began as an e-commerce venture featuring spontaneous drops, small pop-up events, and simple brown boxes has transformed into a multi-million-dollar dessert brand. With a bright future ahead, Cookie Society shows no signs of slowing down.

Their commitment to crafting exceptional cookies, overcoming obstacles, and engaging authentically with their audience has solidified Cookie Society as a customer favorite and a distinguished name in the dessert industry.